In today’s digital age, every business needs to have a website. It’s the core of your online presence, surpassing all other forms of marketing, as it has an extensive reach. If your business doesn’t have a website yet, it’s time to get out of the dark ages or your competitors will leave you a million lightyears away.
A website is the face of your brand. It’s your most powerful tool to showcase your products and services. But having a great web design is what can often give you a leading edge on other companies who are vying for your potential customer’s wallet share.
What is web design?
Let’s get started by defining what web design is first because it’s often mistaken for web development. The truth is, web designing is an entirely different process, and it fits under the umbrella of the much more complex process of web development. Web design, as the name entails, is the design and useability of your website as it appears on the internet.
Web designing is a process that focuses on the aesthetics of the website, such as navigation, layout, fonts, colors, and images, which are what make a website visually appealing and user-friendly. Web designers use many tools and programs to create a fantastic design that will be the online representation of your brand, so make sure you work with a designer who you can relate to.
Why is a great web design important?
According to Neil Patel, a world-renowned digital marketing expert, 92.6% of people say that the visual dimension is the number 1 factor that affects their purchasing decision. This reason alone makes a great web design hyper important for your business.
But there are many more reasons why a beautifully designed website will help your business tenfold.
First impressions last
When someone visits your website for the first time, the impression you make on them will either entice them to stay and learn more about your business – or leave to go to a competitor’s page. Web design affects how your visitors perceive your brand, and if it’s a good experience, your prospective customers will not only stay, they’ll also come back over and over again because they can relate to what they see.
It directly impacts your SEO strategy
Many of the elements of web design play a critical role in how you publish your content. In essence, it directly impacts your SEO strategy since it affects how search engines find and index your website. It’s one thing you can’t afford to get wrong, or you’ll be facing a battle that’s hard to win. Simply put, your web design codes must be SEO-friendly.
Ease of use
Great web designs make navigation a pleasurable experience for your users. This is especially important if your website has a lot of pages. It should have an appropriately labeled navigation bar and menu, which makes it a lot easier for your users to find what they are looking for. Creating an intuitive navigation process will make visitors keep coming back for more.
It builds trustworthiness
Websites that have a poor web design simply don’t earn the trust of visitors. Think of someone who’s planning to place a significant order for a product you’re selling, but is put off by your website’s messy and non-intuitive design.
Visitors may see it as shady and untrustworthy. But a website with a professional design builds trust almost instantaneously, which in turn, helps your conversion rate tremendously.
Visual elements and content
Visual elements, including fonts, colors, and all other typographic details should harmonize well with the content of your website so that you can deliver a clear message to your audience. People remember concise messages that they can relate to. However, pages with too much content look visually clattered and may affect your conversion rate negatively. To ensure that it doesn’t happen to you, optimize your content so that your web designer can easily integrate the text into the design.
Consistency of the design
Web design is not like wearing different clothes for different occasions. It has to be consistent on all pages. You must have the same fonts, layouts, colors, styles, etc. because that’s how your audience will recognize your brand. Besides, if your web design is not consistent, it looks unprofessional. On the other hand, a consistent web design creates more leads and increases conversion rates. If your website doesn’t have this crucial element, it might be time to redesign it.
Responsive web design
Let’s not forget that there are a plethora of technologies now that people use to access websites, such as mobile phones. That said, not only should your website have accelerated mobile pages, it must also have a responsive web design to ensure that your visitors will have a pleasant experience, whatever device they are using to access it. This element is extremely valuable in keeping them engaged and continuously interested in what your site has to offer.
Wrapping it up
Having a great web design is your pathway to the success of your business. It’s something you definitely need to get right, and the best way to achieve this is by seeking the help of professional web designers. Our team of experts is here to help you out, so check out some of our works here or contact us for a chat about how we can help you in designing your website the way it should be.