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The Concept of Storytelling – How to Tell Your Brand Story on Social Media

bdigital - August 4, 2020 - 0 comments

The Concept of Storytelling - How to Tell Your Brand Story on Social Media

Storytelling has come a long way from childhood tales to brand narratives.

From radios to television and the internet, people are consuming tons of content in the form of stories. Streaming services like Netflix and Amazon have also become a stories hub.

The question is, why are stories ruling over the online era?

Time has indeed changed the mediums through which we tell stories, but the notion behind storytelling is always the same. The idea is to relate, empathize, and connect the climax of the story with the listener.

How Storytelling Fits into Marketing?

Marketing aims to promote a product or service in a way that prompts a person to make a buying decision. But how would they buy from you if they cannot connect themselves to your product? Simply put, you need to tell them how your product will address their problem and provide a solution.

This is what a brand story speaks about.

The main character of your story can be you, your business, or the product. The plot revolves around a series of events from the foundation of your business to the present. The climax of the story is the meaning your readers derive from the story, only if it feels connected to their lives.

The most exciting part is the emotions that your story instils in your audience when they read your story. Here is when they get to realise that you have identified their pain points and how your product will solve them.

Now, when you know the power of storytelling, let’s utilise this concept in social media, a dedicated platform for sharing great stories.

6 Ways to Tell Your Brand Story on Social Media

1. Facebook and Instagram posts

Just like you create a blog post, weave short stories around your brand and add them directly to your social media feed. Use the right visuals to highlight the message in your story.

A Facebook post can be informational and related to your industry. It can be about your product specs, its demand in the market, or something that invokes their curiosity to know more.

But, an Instagram post should have a personal message attached to it that instantly reaches the hearts of your audience. Narrate your personal or business challenges, achievements, and experiences. This drives a lot of engagement, inspiring your audience to interact on your post.

2. Create Instagram stories

The Story feature on Instagram can tell long stories in a gist. You can share everything from product launches, company updates to discounts and offers on Instagram stories.

You can make use of hashtags, polls, gifs, geographical location tags, stickers, and much more to engage your audience. For example, hashtags can make it easy for Instagram users to find content based on a specific topic.

Location tags can filter their search to specific locations. GIFs and stickers help to invoke the emotional side of users.

Apart from this, you can turn your blog post into a 10-series Instagram story. Break your post into different segments, each with clear intent. Create graphics around those parts using tools like Canva and post them one-by-one at regular intervals during the day.

3. Use videos to tell your story

A video can be your storytelling arsenal. It tends to attract a broader audience as compared to other forms of content.

The reason being – videos can hook the users to your content, add a natural flow to your story, and convey the brand message precisely.

Facebook videos allow you to create a 120-minute long story for your viewers. It can be a promotional video, a company event, behind the scenes (workspace culture), or your product in action. Make sure that your video is engaging enough to keep your viewers watching it till the end.

Then there are Instagram 60-second video stories which give rise to creativity. Now, since you have 60 seconds to tell a complete story, you really need to think out of the box to grab your viewers’ attention. If your video can stop them from continuing their work, it’s indeed a great story.

4. Tweet a storm on Twitter

How can you tell a story in 140 characters? Use more than one tweet – Tweetstorm. It’s a series of tweets that you can share like a chain of thoughts, connecting each other with numbers or retweets. It can be a listicle or mini-essay that you fuse with images or videos to tell your story, line after line.

There are apps like Tweetstorm and Storm It that make your Twitter storm an exciting experience for you and your viewers.

A Twitter Moment is another story feature that allows you to tell your story in a series of 10 tweets. These moments are generally for recording your behind the scenes story, news or timely content, or your product demo. You just need to create an engaging title, a description, and a cover (image or video) for your Twitter Moment.

5. Go Live on Facebook or Instagram

When you address your audience live on Facebook and Instagram, it gives authenticity to your story. Your audience can, therefore, interact with you directly to show their excitement and concern related to your brand. Moreover, it’s an excellent opportunity to engage with your Fans who show lots of love through their comments and likes on your posts.

You can curate your live session in three parts:

  • An introduction where you address your live audience and tell why you have organized this session.
  • The main story is where you walk them through your experience with the product or tips to use the product effectively.
  • A question-and-answer session where your audience can talk about their concerns.

If you’re a thought leader in your industry, you can go live and educate your audience based on your experiences and achievements.

6. User-generated Content on Instagram

User-generated content can give a boost to your Instagram following. It gives you a chance to understand your community better and voice their interest in your brand through short stories.

Pick stories and posts from your community and share them on your Instagram profile as photos, videos, or boomerangs. You can also create an Instagram story collecting photos from your community and adding a message to it. Use a branded hashtag to let your story leave a substantial impact on your audience.

Either way is to arrange a contest and ask your followers to create their own stories with your branded hashtag and announce re-posts or small gifts for the best ones.

Curate Engaging Stories for Your Audience

Storytelling will never go out of trend; it is the best user experience that your brand can provide to your audience. You just need the right moment to capture and instil it in a story to share with your followers. Our social media team can help you create great storytelling experiences with creative social campaigns.

Give us a call today to craft a perfect brand story for your audience.

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