How to Convert a Prospect into a Client with a Professional Website
Pat your back, if the traffic on your website is increasing continuously. If online users frequently visit your site to gain information, and you convert them into your prospects, appreciate yourself for the results.
But what if you notice that your prospects hesitate to revisit your website, and the bounce rates start outweighing the benefits of increased traffic?
Indeed, with a lot of effort, you managed to get some traffic on your site, but it’s intimidating to ensure that those visitors come back for more information or buy your products and services.
No doubt, your website is an informational package, and your brand can provide value to your audience; but if you fail to showcase that information in the right way, your prospects won’t be pleased with your business.
Here’s when a professional website design has your back.
We have compiled 7 ways to convert your prospects into clients with a professional website. Take a look!
1. Optimize your website for speed
The first thing, a prospect would consider while visiting your website is its load speed. No one waits for a slow-loading website.
As the page load time jumps up to 6-7s, it increases the bounce rates up to 90%. Even if you consider the unstable internet connection at the user’s end, your website shouldn’t take more than 5 seconds to load.
In this fast-paced world, when your audience wants everything to be quick, it’s quite frustrating for them to wait for a slow-loading website. This makes them rethink their decision to come back. Ultimately, Google considers site speed as an important factor while ranking your website on the SERPs.
A professional website is well-optimized for speed, allowing your prospects to walk-through the information it has.
You can use tools like Google’s PageSpeed Insights, GTMetrix, Pingdom, or WebPage Test to check your website’s page load time.
2. Create highly-specific landing pages
You must give your prospects a reason to visit your website. If you want to introduce to them a new service or a product launch, you must convey this clearly through your page layout.
A landing page is where your prospects arrive after clicking on a webpage URL. Design it in a way that precisely tells what your page is about and how your services will help them. It prompts them to explore your site further.
Your prospects may not go through the whole page and will look for relevant information from first glance. Make sure to place the benefits and value proposition of your product at the top. This gives a clear answer to their question – “What’s in it for me?”
Visit your competitors’ website to understand how they have designed their landing pages. You can also hire a professional web designer to craft converting landing pages for your website.
3. Educate your prospect with valuable content
Your prospects are constantly hunting for information online. It could be product-specific or a solution that can help them solve their problem.
Your prospect may not initially search with a buying intent. But, when you explain to them how your brand can help them ease their life, they will be more than happy to buy from you. This is the power of “great content”.
You should create highly-informative content in the form of blogs, whitepapers, eBooks, videos, podcasts, webinars, and more to educate your prospects. Tell your brand story and communicate with them through your content.
You can hire professional content writers to curate content that effectively conveys your brand message to the audience.
4. Use the visuals strategically
Video content is the most sought before any other content type. People directly communicate with a video as it has the power to invoke a person’s interest.
Your audience is indeed, fond of visuals. But to get the most out of them, it’s imperative to use videos with a strategy.
You cannot just record anything and upload. After all, it directly impacts your site’s load time.
You must add value to your video. Think about what your prospect will learn after watching it. How can your video help them to understand your brand better?
An introductory video can do wonders. Videos less than a minute give short yet precise information about your product in action. It must be highly focused and contain all the necessary information. If it’s a long video, ensure that the content is engaging enough to let people stay tuned to it.
5. Include Testimonials
Humans tend to imitate or at least follow what others do. This is, strategically, an advantage for brands to showcase their credibility in terms of customer satisfaction. While shopping online, your prospects look for reviews from other customers.
If your previous customers are happy with your services, include their experiences on your website as testimonials. Ask them to express what they think of your business. Add those snippets to your site.
There are some WordPress plugins for testimonials, like Testimonial Rotator, Easy Testimonials, Testimonial Widget, and many more that can streamline your task.
Testimonials are, in fact, a way to prompt your prospects to buy from you. They start developing trust in your services as these reviews present your brand as an industry leader.
6. Mention clear calls to action (CTAs)
Your prospect visits your website with an intent – learn something, find a solution, or buy a product. After they land on your website, they go through your content, collect the information they were looking for, and are about to leave. But what’s next?
Is that all you want them to do? Of course, not! You may want to capture some more information about your potential buyers, provide some more information about your product, or directly approach them to buy from you.
But how will they know about it?
Ask your prospects what you want – a clear Call to Action. It is your responsibility to inform them about your intent behind inviting them to your page. Use multiple CTAs per page to avoid prospects missing out on important ones.
Make sure to add a CTA to the top of your web page. An attractive CTA at the start can prompt them to take action even before they go through your content. You can even add it in the middle of the post to provide them with useful and downloadable resources.
Make your CTAs stand out from the rest of your content. Select a contrasting color for it and frame your button. “Discover More”, “Download your Free eBook”, or “Grab your 15% promotion today,” are highly engaging.
7. Add social share buttons
Social media has turned out to be the new search engine for modern-day prospects. Your audience wants its favourite brand to be on social media platforms to get daily updates. They are more active on Facebook, Twitter, Instagram than anywhere else.
Adding social share buttons gives them another reason to trust your business as a market leader. Most of the brands they follow, rule over a significant social media space.
Also, if your prospects love your content, they won’t mind it sharing on social media with their friends and followers.
It opens a brand new pool of opportunities for your business.
Make sure to add CTAs when asking for social shares. While WordPress offers an easy way to include social share buttons to your web pages, you can create your own share links using Share Link Generator.
Create a Professional Website
A professional website is a blend of all the elements that drive a prospect to the sales funnel. All it takes is the right website design to convey your brand message effectively. Let our expert team help you create a perfect website design that compels a prospective buyer to land on your cart. Contact us to schedule a consultation call to discuss your next web project.